Advertising · Brand · Performance Marketing

Dendy Triadi

Sales Marketing Storyseller Jakarta, Indonesia

A brand storyteller with 20+ years turning bold ideas into measurable growth — leading 360° marketing and product launches for 55+ brands, from global giants to government institutions.

20+Years of Experience
55+Brands & Institutions
406%Performance ROAS
10M+Campaign Views
Photo of Dendy Triadi

Brands I've told stories for — from Marvel Studios & Disney to Indonesia's Government Ministries

Showreel of brand and institution logos handled by Dendy Triadi
Client Voices

What Clients Say

He translated a vague brief into a campaign that actually moved our numbers — sharp, fast, and easy to work with.

What stood out was how calmly he handled a last-minute launch change. The team never lost momentum.

Our engagement numbers doubled within weeks. He clearly understands both the creative and the data side.

He led our event rollout end to end and somehow made a hundred moving parts look effortless.

Honest, structured, and genuinely invested in the outcome — not just the deliverable.

He asked better questions than most consultants twice his rate, and it showed in the results.

Working with him felt less like hiring a vendor and more like adding a strategic partner to the team.

About Me

20+ years turning brand ambition into results that count.

A hands-on leader who builds high-performing teams and turns bold concepts into measurable wins — from 360° brand strategy and performance marketing to large-scale events like Southeast Asia's biggest Marvel Exhibition and Disney On Ice.

Jakarta, DKI Jakarta, Indonesia
Advertising, Gadjah Mada University
Bahasa Indonesia, English
Open to new story to listen
What I Bring

Integrated Sales & Marketing Services

A full-circle approach — building strong teams from the inside while driving measurable revenue growth from the outside.

Internal

Team & Management Building

  • Sales Team Recruitment — building the right team from the ground up.
  • Sales Training & Coaching — sharpening skills that close deals.
  • KPI & Target Setting — clear, achievable goals for every role.
  • Sales SOP & Process Design — consistent workflows that scale.
  • CRM & Pipeline Management — full visibility from lead to close.
  • Performance Monitoring & Reporting — data-driven team accountability.
  • Incentive & Commission Design — reward structures that motivate.
External

Performance Growth & Revenue

  • Brand Strategy & Positioning — a story the market remembers.
  • Performance Marketing — paid ads, SEM & SEO that convert.
  • Content & Social Media Marketing — engagement that builds trust.
  • Lead Generation & Prospecting — a pipeline that never runs dry.
  • Client Relationship Management — retention built on trust.
  • Event & Activation Marketing — experiences that drive demand.
  • Partnership & Business Development — new channels, new revenue.

Ready to grow your revenue and build a high-performing team? Let's talk.

Track Record

Professional Experience

Two decades of craft — from Senior Art Director to leading digital & brand strategy for companies, agencies, and government institutions.

Digital Marketing and Creative Manager

Nov 2025 — Jun 2026
HighPoint · DKI Jakarta
  • Built 6-month brand strategies, CRM roadmaps, and cross-channel Digital Harmonization.
  • Hit 406% ROAS on Shopee via CPAS within 3 months through tactical flash sales.
  • Lifted AIOSEO scores from 40 to 90/100 across corporate articles & product listings.
  • Grew YouTube subscribers by 1.9K in just 7 days.

Freelance Project & Social Media Manager

Jul 2025 — Nov 2025
Karuna Pictures · Jakarta, Indonesia
  • Scaled Teddy Soeriaatmadja's YouTube channel from 1K to 125K subscribers in 3.5 months.
  • Directed social campaigns for the film Dopamin200K box-office admissions & #1 on Netflix Indonesia in 7 days.
  • Designed visual branding & marketing roadmap for the 2026–2027 film slate.

Head of Marketing

Oct 2023 — Jun 2025
Pusat Fertilitas Bocah Indonesia · Jakarta
  • Led 7 departments (Marcomm, Digital, Event, CRM, Brand, Creative, Customer Care) & mentored an 8-person team.
  • Cut Customer Acquisition Cost by 90% (Rp2,000,000 → Rp200,000) in under 6 months.
  • Earned a YouTube Silver Play Button in 3 months & 10M views in 10 months.

Digital Marketing Manager

Jul 2023 — Oct 2023
Pusat Fertilitas Bocah Indonesia · Jakarta
  • Ran SEO & SEM campaigns that drove 1.3M website visitors in a single month.
  • Designed O2O campaigns bridging digital strategy with offline event activations.

Project Director & Digital Media Director

Nov 2021 — Oct 2022
Visindotama Medikarsa Prima · Jakarta
  • Directed Southeast Asia's biggest Marvel Exhibition — led a 130-person crew across 3.5 months.
  • Secured coverage from 110+ national & APAC media through 100+ influencer & celebrity collaborations.
  • 30M Instagram impressions in 3 months & 50,000 visitors in the first month.

Creative & Concept Development Department Head (GM)

Sep 2019 — Dec 2021
Sinar Mas Land · Banten
  • Delivered Disney On Ice & the World's Largest Ornamental Fish Exhibition (2019).
  • Built annual marketing roadmaps & promoter branding across Meta, Google, and YouTube Ads.
  • Led creative direction & Key Visuals for concerts and every corporate event.

Marketing Director & CTO

Sep 2018 — Sep 2019
Infinitri Virtue Media · Greater Jakarta
  • Represented Indonesia as 1 of 6 startups at Web Summit Lisbon (Alpha category, 300+ global competitors).
  • Secured $200,000 in seed funding from VCs in Singapore & Portugal.

Strategic Planning & Marketing Director

Jul 2016 — Sep 2018
ImagineAct Integrated · Greater Jakarta
  • Resolved an F&B PR crisis by dominating search rankings with advanced SEO tactics.
  • Ran data-driven Google & Meta Ads campaigns to hit aggressive sales KPIs.

Creative & Marketing Director

May 2013 — Jul 2016
Evintermedia Advertising · Jakarta
  • Directed the "Heinz ABC Culinary Challenge" — Heinz ABC's APAC benchmark online campaign.
  • Led an 8-month public campaign for Indonesia's Ministry of Public Works (2014).

Freelance Creative & Digital Marketing Advisor

Jul 2009 — May 2013
Imagineaction Inc. · Jakarta
  • Built ATL, BTL & TTL campaigns and end-to-end digital ecosystems for B2B & B2G clients.

Creative Director

Jan — Jun 2009
Partners Creative Media · Greater Jakarta
  • Managed strategic accounts across banking, life insurance, and automotive lubricants.

Senior Art Director

Jan — Dec 2008
Lines Advertising · Greater Jakarta
  • Directed a graphic design team on high-impact commercial print & POS collateral.

Jr. Art Director – Art Director

Jan — Dec 2007
Dwi Sapta Integrated Marketing Communication · Greater Jakarta
  • Won & managed creative projects for 8 multinational brands.
  • Led end-to-end visual branding & packaging for a leading automotive lubricant enterprise.
2003 — 2006

B.A. Advertising — Gadjah Mada University, Yogyakarta

Graduated in under 4 years with a 3.45/4.00 GPA. Event Coordinator for UGM Photography Unit & organizer of campus events with national advertising practitioners.

Capabilities

Skills & Expertise

A blend of strategic leadership, creative sharpness, and data-driven thinking sharpened over two decades.

Leadership95%
Marketing Strategy96%
Marketing Performance92%
Marketing Content88%
Creative Insight & Direction94%
Strategic & Analytical Thinking93%
Research & Consumer Insight90%

Languages

Bahasa Indonesia Native
English Professional

Certifications

Google Advertising Ecosystem Google Analytics (GAIQ) BNSP Event Management Digital Marketing Fundamentals Google My Business

Hobbies & Interests

Reading Journaling Travelling Watching Movies Painting & Drawing Cat Street Feeding
Achievements

Awards & Highlights

A few moments that best capture how I work: data-driven, creative, and always chasing results.

01 · NATIONAL AWARD

1st Place Nationwide — Best Commercial Print Ad (2015)

Conceptualized & designed the winning "Mr. Potato" campaign for McDonald's Indonesia.

02 · MEGA EVENT

Southeast Asia's Biggest Marvel Exhibition

Led a 130-person crew, secured 110+ media features, and drew 50,000 visitors in month one.

03 · DIGITAL GROWTH

YouTube Silver Play Button in 3 Months

Reached 10M views in 10 months through data-driven SEO, SEM & social media strategy.

04 · GLOBAL RECOGNITION

Indonesia's Representative at Web Summit Lisbon

1 of 6 startups selected in the Alpha category, competing against 300+ global startups.

Published Author

Books & Publications

Two published books distilling two decades of advertising and digital marketing craft into practical, hands-on guides.

Cover of Ayo Bikin Iklan! by Dendy Triadi and Addy Sukma Bharata
Ayo Bikin Iklan! Memahami Teori & Praktek Iklan Media Lini Bawah
2010 · PT Elex Media Komputindo · with Addy Sukma Bharata

An introduction to below-the-line advertising — covering the core theory, popular formats like posters, wobblers and flyers, and the practical steps from creative brainstorming to final artwork.

3 Key Takeaways

  1. 1 How to design popular below-the-line formats — posters, wobblers, flyers, and more — from concept to final artwork.
  2. 2 A brainstorming framework for stretching limited creative material into fresh, on-brief ideas.
  3. 3 Practical layout and typography techniques, illustrated step by step for easy hands-on learning.
Short, visual, and packed with usable tips — became my go-to reference in design class.Reader Review
Bridges theory and real production better than any textbook I used at the time.Reader Review
Cover of Bedah Tuntas Fitur Android by Dendy Triadi
Bedah Tuntas Fitur Android
2013 · Jogja Great! Publisher (Galangpress Group)

A practical guide for everyday Android users, breaking down the platform's features, settings, and app ecosystem into clear, step-by-step explanations — written for beginners navigating a fast-changing OS.

3 Key Takeaways

  1. 1 A beginner-friendly walkthrough of essential Android settings, controls, and everyday operation.
  2. 2 How to safely browse and download from Google Play while avoiding malware and shady apps.
  3. 3 Simple tips to boost device RAM performance and keep an Android phone running smoothly.
A clear, friendly walkthrough that finally made my Android phone make sense.Reader Review
Simple language, real solutions — exactly what a first-time Android user needs.Reader Review
My Side Story

Products & Works

A look at my digital products, plus my latest project — built fast, launched sharp.

Kamus Saku Mawketing e-book cover
Sales and Marketing Calculator template cover
17 Power Sample Brand Guidelines e-book cover
Karuna Pictures website mockup
Website Revamp · Film Production
Karuna Pictures

A full website revamp for an Indonesian film production house behind Netflix's Luka, Makan, Cinta — built with bold editorial typography and a moody, story-first layout that lets the work take center stage.

Key Features

  1. 1 Full-bleed cinematic hero with smooth scroll-triggered reveals for every title.
  2. 2 A dedicated "Works" showcase spotlighting Netflix Originals and festival selections.
  3. 3 Fully responsive layout that keeps the drama intact from desktop to mobile.
VISIT WEBSITE
Nyimas Gandasari event website mockup
Website · Event Microsite
Nyimas Gandasari

An event microsite for Sangkala Nyimas Gandasari, Denny Malik's musical dance theatrical production — designed with a mythic, cinematic feel and a live countdown to build anticipation for opening night.

Key Features

  1. 1 Real-time countdown timer building anticipation for opening night.
  2. 2 A direct "Beli Tiket" call-to-action built right into the navigation.
  3. 3 Immersive full-screen visuals paired with event details and cast info.
VISIT WEBSITE
Ilmu Edukasi website mockup
Website · Publishing
Ilmu Edukasi

A clean, trustworthy platform for an Indonesian book publisher — built to showcase their catalog, simplify manuscript submissions, and make quality educational books easy to discover.

Key Features

  1. 1 Curated book catalog cards spotlighting bestsellers and new releases.
  2. 2 A one-click "Terbitkan Naskah" flow for authors ready to publish.
  3. 3 A clear contact bar with address, phone, and social links up top.
VISIT WEBSITE
Save The Ocean Game mockup
Game Web App · Ocean Conservation
Save The Ocean Game

A playful browser-based rescue game built for Konservasi Indonesia, where players race the clock to clean up the ocean, dodge fish, and rack up a leaderboard-worthy score — all while spreading awareness for marine conservation.

Key Features

  1. 1 A fast-paced 30-second challenge — tap trash to clean it up and avoid the fish.
  2. 2 Instant player registration with a live, exportable leaderboard for every session.
  3. 3 A fully mobile-optimized play screen, built for quick, shareable browser sessions.
VISIT GAME
Let's Collaborate

Got a project or a story to sell?

Open to conversations on brand strategy, performance marketing, and leading creative & digital teams. Send a message or download my full CV.

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